Looxcie’s hands-free wear and share video camera lets people go back in time to create video clips of unexpected and awesome moments. Think baby’s first steps, daughter’s impromptu comedy act, or a friend’s no-way-he’s-gonna-make-it half-court shot. The catch? You have to wear the camera on your head.
Flashpoint PR paved the way for Looxcie to introduce its time-travel magic with a stellar, embargoed launch tour with the industry’s most influential editors. The coverage exploded out of the gate, with hits in New York Times, TIME, and virtually all top-tier tech publications and blogs. Within a month, musical artists started capturing unexpected moments with Looxcie for their fans – and Looxcie rubbed elbows with stars at the Golden Globe Awards, Grammy Awards, and South by Southwest.
Unlike other video cameras, Looxcie continuously records everything you see. When you experience a moment you want to save and share, you simply press a button to create a video clip of the last 30 seconds. Looxcie needed its slim, over-the-ear video camera to appeal to everyone, not just sports enthusiasts willing to do (or wear) anything to catch the action. Our approach: make it compelling to wear Looxcie by letting people experience the magic of recording awesome footage they’d otherwise miss. And make it hip by introducing Looxcie to the coolest cats around: musical artists.
All it took to win over media was getting Looxcie into their hands (and on their heads). Flashpoint PR booked a wildly successful press tour with the who’s-who of media, generating hundreds of top-tier press hits, including a double showing in the New York Times and articles in TIME, TechCrunch, WIRED, Gizmodo, and Engadget.
Within a month of launch, we started working with management for top artists, including Snoop Dogg, Far East Movement, and Justin Bieber. They wore Looxcie and instantly shared footage with fans via Facebook and Twitter. Then, Flashpoint PR partnered with Hollywood’s Cashmere Agency to aggressively promote Looxcie to more artists – and they loved it. Looxcie impressed celebrities and fans alike at the Golden Globe Awards, Grammy Awards, VIBE lounge at the infamous South by Southwest Music Conference and Festival, and the George Lopez Celebrity Golf Event.