DxO had built its business on developing and licensing the world’s most advanced image processing technologies, yet the company had little consumer awareness. In a field of iPhone camera add-ons, varying greatly in design, quality and price, Flashpoint was charged with establishing DxO as the gold standard in professional-quality “iPhonography”
Flashpoint knew that we would have to work with DxO and influencers to redefine connected cameras. To do so, we focused on its revolutionary design that pairs perfectly with the iPhone to capture professional quality images that are instantly available to share with family, friends and followers A Bi-coastal media tour helped pave the way for DxO to showcase their ground-breaking connected camera as well as their executive team expertise with a stellar, embargoed launch tour to the industry’s most influential editors.
Since launch we secured over 1 billion total impressions in publications such as Wall Street Journal, USA Today and Conde Nast Traveler.
Marie Claire editors used DxO One to shoot Global Citizen Festival with high level celebs like Beyonce. And Vogue magazine recently completed shooting NY Fashion Week using DxO cameras.